Mographia developed a motion graphics video for Konsolto, an app designed to manage pharmacies and facilitate home delivery of medications. The video’s goal was to showcase the app’s key feature: allowing customers to capture an image of their prescription, which the app processes using OCR (Optical Character Recognition) to automatically add items to their cart for a fast and convenient order. To highlight the app’s efficiency, the video contrasts this streamlined process with the traditional method of calling the pharmacy to place an order.
The primary challenge was to visually communicate the simplicity and speed of ordering via the Consulto app in a clear, engaging format. This required illustrating the OCR process in a way that users could intuitively understand, as well as comparing it directly with a more time-consuming method to emphasize its convenience.
To achieve this, Mographia created a custom, simplified UI design for the app, stripping down details to maintain clarity and focus on the key ordering feature. We animated the UI to show the prescription capture and order completion processes step-by-step. Additionally, we designed a 3D phone model for the video’s conclusion, providing a realistic view of the app in use. The final product used side-by-side visuals to highlight the speed and efficiency of Consulto’s OCR-based ordering feature, capturing the contrast with traditional phone orders.
The final video effectively demonstrated the Consulto app’s unique features, particularly the OCR-based prescription processing, in a straightforward and engaging manner. The use of custom UI animations and a 3D phone model made the app’s interface intuitive and appealing, ensuring viewers could easily follow each step of the ordering process. The side-by-side comparison clearly illustrated the app’s time-saving advantage, making a strong case for Consulto as a modern solution for pharmacy management and home delivery. The client was pleased with the outcome, as the video successfully highlighted the app’s efficiency and ease of use.
