Mographia was commissioned to create a motion graphics and editing video for the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) to showcase how artificial intelligence (AI) technology is used in tracking food safety violations at restaurants. The video explains the process of detecting safety issues, reporting violations, and communicating them to the authority. This innovative project was featured at the prestigious Expo GITEX Dubai 2022, demonstrating the role of AI in enhancing food safety practices.
The main challenge of the project was conveying a complex technological process, like AI-based food safety monitoring, in an engaging and easy-to-understand format. Additionally, the video needed to present the information in a professional yet visually appealing manner suitable for a wide audience, including government officials, business leaders, and tech enthusiasts attending GITEX.
To tackle this, Mographia employed dynamic motion graphics, using clear visual metaphors and animations to break down the AI tracking system and the workflow of detecting and reporting violations. A hud digital, modern design style was chosen to align with ADAFSA’s branding while ensuring that the video would capture attention and effectively communicate the benefits of AI in food safety.
The final video successfully conveyed ADAFSA’s use of AI in food safety monitoring, making a complex concept accessible and engaging. The use of motion graphics allowed for a detailed yet simplified explanation of the system. The video was well-received at Expo GITEX Dubai 2022, serving as an impactful showcase of technological innovation in food safety. It highlighted ADAFSA’s commitment to modernizing food safety practices and promoting technological solutions for better regulatory oversight.
