ADAFSA - Abu Dhabi

EXPO

DIRECTOR & ANIMATION

Engineering design

Voice Over

CLIENT

YEAR

Ahmed Sadek

Rami

Mohammed El Zanaty

Abdallah Al Hakimi

2024

OVERVIEW

Mographia was commissioned to produce a promotional video for an architectural project in Abha, Saudi Arabia. The project involved creating a detailed and visually compelling presentation of the design, aimed at showcasing the project’s unique features, layout, and surroundings. The video provided a comprehensive overview of the project, from residential spaces to scenic views of the surrounding cityscape. Additionally, a confidential section of the video was created specifically for Prince Turki bin Talal Al Saud, the Emir of Abha, to secure the necessary security approvals for the project.

CHALLENGES & APPROACH

The primary challenge was translating the architectural models provided by the engineers into a highly polished and engaging video that accurately reflected the project’s vision. This involved:

  • Developing custom materials for the architectural models to enhance realism.
  • Carefully selecting and distributing trees, vegetation, and other environmental elements to create a harmonious and lifelike design.
  • Animating people and vehicles to bring the project to life and demonstrate its usability and flow.
  • Explaining the entire layout, including detailed space allocations for villas, apartments, and other units, while showcasing the stunning views of the surrounding cities.

    For the section created for Prince Turki bin Talal, Mographia focused on explaining the project’s security measures and strategic viewpoints, ensuring all relevant aspects were highlighted in a confidential and professional manner.

    To meet these challenges, Mographia employed advanced 3D rendering and motion graphics techniques, paired with meticulous color correction and sound engineering. Voice-over narration was recorded and enhanced with professional sound effects to create an immersive experience.

THE RESULT

The final video successfully brought the architectural project to life, delivering a clear and visually stunning presentation that captured the essence of the design. The promotional sections provided a detailed and engaging overview of the project’s features, while the confidential segment effectively conveyed the necessary information for security approval.

The video received positive feedback for its clarity, high-quality visuals, and professional production. It not only served as a valuable tool for presenting the project to stakeholders but also set a high standard for architectural project presentations in the region.

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